Atomique officially launched as a company back in 1999, but it all started a long time before that. Nick Blasko and Dimitri Demers met here on the Island at Sundance Elementary School, as kids in the ’80s. They first bonded over cartoons and Lego, and later, skateboarding and the awesome local bands playing in downtown Victoria.

By the time they were in their early 20s, between the two of them they’d booked bands, started bands, managed bands, launched club nights, DJed from the gulf islands to Washington, and had helped throw some of the biggest events Victoria had ever seen.

When they formed Atomique they began company that would become known across the country for its commitment to supporting bands early in their careers, and for their dedication to tracking

down some of the biggest national and international names for Victoria’s venues. In an industry dominated by corporate promoters, Atomique has maintained a ferocious independence. They are committed to working with other local companies, and to developing Vancouver Island’s arts culture.

These days there are more festivals than ever vying to book bands and Rock the Shores is definitely one of the little guys in that landscape, but the plan is that with a lot of hard work, learning experiences, and help from Island friends, Rock the Shores will grow to become a flawlessly executed, homegrown Rock Festival featuring some of the best bands in the world. A party that is easy to afford, easy to get to, and that makes it easy to have the best weekend of your summer with a few thousand of your closest friend