It looks like neither consumers nor local franchise owners are too happy with Tim Hortons right now.
According to a study by the Angus Reid Institute, cost cutting measures taken by the chain’s parent company, Restaurant Brands International (RBI) are seen as one of the factors contributing to the worsening quality, service, and safety at Tim Hortons’ stores.
The federal government will be investigating these claims.
One in three Canadians (35%) have stated that their opinion of the coffee giant has worsened over the last five years. Nevertheless, Tim Hortons continues to be seen as a key component of Canadian culture.
A Corporate Reputation study conducted by Leger also found that Tim Hortons fell from 4th to 50th place in this year’s rankings.
The company’s position on minimum wage and cutting back benefits to recoup costs played a large role in this fall from grace.