(Photo by Mike Kelly/Victoria Buzz)

A new national ranking has revealed which companies are appealing to Canadians and which are more off-putting.

Canadian research firm Leger conducted their 2019 corporate Reputation study by evaluating the reputations of 262 companies among French and English speakers above the age of 18 across the country.

After conducting 30,593 interviews with respondents representative of Canada’s population between December 19th, 2018 to February 1st, 2019, Leger published their final results.

Without further ado, here are the 10 companies that Canadians admire the most:

  1. Canadian Tire
  2. Google
  3. Dollarama
  4. Shopper’s Drug Mart
  5. Sony
  6. Kellogg’s
  7. Microsoft
  8. Amazon
  9. Samsung
  10. Costco Wholesale

The companies at the bottom of Leger’s list are:

  • Labatt
  • Pfizer
  • RE/MAX
  • Telus
  • Keurig
  • Cascades
  • Starbucks
  • Lowes
  • CIBC
  • Reitman’s Canada Ltd

According to Leger’s Executive Vice President, Dave Scholz, it is vital for companies undergoing crises to know how to regrow a positive reputation.

“We have seen companies drop in reputation and recover the next year or in following years. We have also seen companies struggle to recover and some never doing so. A commitment to building and maintaining a strong reputation is must for organizations today,” said Scholz.

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