Redbrick's CEO, Tobyn Sowden, announcing the acquisition of Brasil based DeskMetrics to the Red Brick team. Image: Red Brick

Leading desktop software analytics provider Redbrick based in Victoria has announced a definitive agreement to acquire Brazil-based DeskMetrics, a pioneer in desktop software analytics technology.

Redbrick serves more than 500 thousand users, across 200 countries, with over 2.5 billion events analyzed.

“Our mission at Redbrick is to provide tools that enable developers to build more robust software. We are thrilled about today’s announcement, as it signifies an important next step in our growth and a natural progression for the Redbrick product line,” said Tobyn Sowden, CEO, Redbrick.

“The synergies between DeskMetrics and Redbrick are undeniable and bringing them into alignment with our own product development allows us to truly spread our wings in the analytics business. This is a rare opportunity to combine two amazing pieces of technology with our management expertise and create the next generation of desktop software analytics.”

“DeskMetrics’ technology answers the growing demand of desktop developers looking for a simple way to understand and improve user engagement. I am very proud of how far the product has come since its launch, and even more thrilled about the technical and management expertise that Redbrick will bring to the equation,” said Bruno Grossi, CEO, DeskMetrics.

DeskMetrics was launched in October 2010, providing desktop software analytics to developers. The product filled the demand of a growing number of developers looking for ways to better-understand user engagement.

Upon completion of the acquisition, all DeskMetrics assets will be included under the Redbrick umbrella, and comprise a core part of its product line.

The company says the next version of the product is set to be launched, officially, in early summer.