Image: Melanie Baird Makeup Artis

Robin Farrell, a wake-up regular in the Victoria area for over a decade has been fired from KOOL-FM, all mention of her has been removed from the stations website.

Once source told Puget Sound Radio this is likely a salary dump in advance of what is expected to be a rebranding involving the Virgin name.

“Her ratings were the best on KOOL-FM, but her salary made her a bean-counters target,” according to one insider who asked Puget Sound Radio not to be named.

“I have never been afraid of change and have spent a great deal of my life embracing it. This time will be no different. I want to thank everyone for an amazing 11 years at KOOL FM at a job I truly loved in a community that I adore. I have been so lucky to work with some amazing and professional talents and have always been amazed at what they have brought to the table. I have learned so much during this time. Heart you all and talk to you again soon,” Robin Farrell wrote on Facebook.

Farrell formally worked with Vancouver’s CKVX 104.9 (up to 2004) and News 1130 CKWX (2004-2005) previously.