Uptown and Big Brothers Big Sisters Canada have teamed up to offer BeYou – a campaign designed to encourage girls to celebrate their individuality and believe in their ability to achieve their goals.
Uptown will host a day of free interactive activities for girls ages 9 – 16, on Saturday, August 27.
Events include speakers, live entertainment, a Jump & BeYou photo booth and a variety of developmental tools and information focused on helping girls to increase self-esteem and self-worth.
“Imagine a society where girls grow up with endless self-confidence and pride in celebrating their diversity,” said Kristy Lowes, marketing director, Uptown. “We designed our BeYou campaign to reach out directly to young girls in the Victoria area to encourage them to express themselves and reach for the stars.”
Beginning September 1, Uptown will also be providing a space to Big Sisters Victoria to run their group mentoring program Go Girls!, for girls aged 12-14.
The program focuses on physical activity, balanced eating and self-esteem.
“We’ve established there’s a need in this community for girls to have opportunities to come together to focus on activities that strengthen their self-esteem and give them the confidence to become caring leaders at home, at school and in the community,” said Rhonda Brown, executive director, Big Brothers Big Sisters Victoria. “We’re very excited to be partnering with Uptown on this initiative and to have a beautiful space to welcome our Go Girls! participants.
BeYou is being celebrated in 21 shopping centres across Canada. As part of the campaign, Uptown will have a digital Promise Wall set up in front of Walmart and feature positive statements from girls across Canada.
- Where: Uptown
- When: Saturday, August 27 from 10:00 am to 3:00 pm
Join the KiSSFM crew at sundown for the viewing of “Mean Girls”, and don’t forget to wear your onesies.