WestJet Airlines announced that it is planning to launch a new discount carrier later this year in a bid to offer travellers a no-frills, low-cost option.
According to a release from the Calgary-based company, the initial fleet will be comprised of 10 high-density Boeing 737-800 aircraft.
“We have built WestJet from its low-cost, regional roots into a renowned, international airline with service to 21 countries and today it’s all about disrupting at the price-sensitive end of the market,” said Clive Beddoe, co-founder of WestJet and Chair of the Board of the Directors. “Launching a ULCC will broaden WestJet’s growth opportunities and open new market segments by offering more choice to those Canadians looking for lower fares.”
What can you expect on an ultra-low-cost carrier:
- No-frill airlines typically offer cheaper tickets by adding seats to their planes — which reduces legroom
- Expect an extra charge for nearly everything, including printing your boarding pass at the airport, as well as snacks and non-alcoholic drinks.
“The worldview on low-cost airlines has changed since the launch of WestJet in 1996 and we are responding,” commented Gregg Saretsky, WestJet President and CEO. “The complete unbundling of services and products in order to lower fares for the price-sensitive traveller has created the ULCC category and our new airline will provide Canadians a pro-competitive, cheap and cheerful flying experience from a company with a proven track record.”
WestJet did not reveal any pricing details for its new offering or where it plans to fly
