On May 31st, 100 per cent of the proceeds from all hot coffee purchases at participating Tim Hortons restaurants will be donated to the Tim Horton Children's Foundation to help send kids from low income families to camp. For the second year, Tim Hortons Guests can also purchase a limited edition Camp Day bracelet at participating Tim Hortons restaurants available in four different colours: blue, red, green and orange. (CNW Group/Tim Hortons)

Some kids don’t start with much. In fact, one in seven children live in poverty in Canada.

But on Tim Hortons Camp Day, every coffee you order helps send kids from low income families to a Tim Horton Camp, so they can see a world of possibility.

So today, May 31st, 100% of coffee sales and proceeds from bracelet purchases will help brighten a kid’s future.

At seven beautiful sites across North America, children aged 11-16 participate in programs and activities deliberately designed to build self-confidence, self-esteem and leadership skills.

Returning for the second year are limited edition Camp Day bracelets, available now in red, blue, orange and green for $2.00 plus tax. All proceeds from bracelet purchases support the Tim Horton Children’s Foundation – collect all four colours!

Through combined sales of hot coffee and bracelet purchases last year alone, Canadians helped to send 19,000 kids to camp – this year, the goal is 20,000.