Thursday, March 28, 2024

Mastermind Toys to open at Westshore Town Centre

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Attention kids and parents! Langford is about to receive a whole store full of toys.

Mastermind Toys is coming to the West Shore this fall, as part of the company’s largest ever single-year expansion.

In a press release, Mastermind said its stores are “designed to be exciting, inviting and interactive: bright, colourful environments where touching and exploring is not only allowed, but encouraged.”

Other signature elements of the Mastermind Toys shopping experience include knowledgeable staff; free in-store gift-wrapping; compelling promotions; and valuable social enterprise partnerships with organizations like WE.

Toys in store in Langford and online 

Mastermind Toys
Photo via www.retail-insider.com

Since 2011, Mastermind Toys has opened 50 new toy stores, expanding from its roots in the Greater Toronto Area, across seven provinces: Ontario, Alberta, British Columbia, Manitoba, Saskatchewan, New Brunswick and Nova Scotia.

But Mastermind also invests in its online business. As an early e-commerce adopter, mastermindtoys.com has been in operation since 1999.

In business over 30 years, Mastermind Toys was founded by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience.

The Company’s buying team travels the world for inspiring, engaging and unusual merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, ALEX and Creativity for Kids craft kits as well as top global brands like LEGO®, PLAYMOBIL, Corolle, Radio Flyer and Meccano.

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Alistair Ogden
Former staff writer at Victoria Buzz.

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