In a follow-up of her visit last year, Mayor Lisa Helps will be leading the city’s second diplomatic mission to China and Japan, in order to establish closer ties with the East Asian markets.
The delegation will include select members of the city’s administration, the South Island Prosperity Project, Camosun College, Tourism Victoria, and eight other local companies.
The representatives are set to tour the two countries from October 15th-24th, including Beijing, Shanghai, and Morioka, Japan (Victoria’s sister city).
Their aim is to further talks on exporting local innovation in clean technology, manufacturing, education, film and tourism.
Cost of the mission will be money well spent
The trip is costing the city about $27,000, which Mayor Helps says is a solid investment.
She will also be taking part in an exclusive interview with the Chinese media.
“I think Paul Nursey [Tourism Victoria president and CEO] quantified the value of that as close to $300,000 in terms of the reach within China about Victoria,” Helps told Times Colonist. “That in itself is a payoff.”
The size of the contingent is meant to symbolize respect, and strengthen the city’s relationship with two of the most powerful economies in the world, as well as explore new export opportunities with them.