Calling all coffee lovers! For the first time since its introduction in 2010, Starbucks is extending Happy Hour beyond Frappuccinos.
The massive coffee franchise announced that deals will expand to encompass select beverages including espresso, iced tea, Frappuccinos, and more.
The offers will extend throughout 2018, but there’s one catch: they’re invitation-only.
But don’t worry, getting your invite from Starbucks only takes a few clicks. In fact, if you’re part of the Starbucks Rewards loyalty program, you’re automatically signed up to get an email and/or notification of the deal.
The rest of us will have to sign up for the Rewards Program, or opt-in to emails when logging into Starbucks wifi.
Happy Hour kicks off this Thursday at participating Starbucks stores in the U.S. and Canada, with 50% off any espresso beverage (for invited customers) from 3 p.m. to close.
Happy Hour events and offers will vary so customers will be notified of upcoming activities through the Starbucks mobile app or directly to the email address provided, if they have opted to engage with Starbucks digitally.
“With nearly 100 million customers in our stores every week, we’re looking for more opportunities to engage directly and personally, providing them with special benefits and offers that are meaningful,” said Matt Ryan, executive vice president and chief strategy officer for Starbucks.
“This shift in Happy Hour is just one example of how we can further establish, strengthen and develop digital relationships with our customers.”