Tinder, Bumble and other dating apps have are now facing a major competitor – one which already has billions of users.
In a bid to entice users to keep using their platform, Facebook has been launching a string of new features (like Marketplace and Stories), and perhaps the most notable one is Facebook Dating.
As of Thursday, Canada, and Thailand were the two countries selected for the second launch of the tech giant’s matchmaking feature. It was first tested in Colombia in September.
This new dating component is integrated into the Facebook app, but users have to opt-in and verify their location to access it. Facebook currently has over 200 million regular users who have listed their relationship status as “Single”.
Logistically speaking, here are the main aspects of Facebook Dating:
- A dating profile that is separate from their regular Facebook timeline and feed.
- Matches are suggested based on preferences, interests, and Facebook activity.
- Facebook friends and blocked people will not be listed in suggested matches.
- People can opt-in to events and groups attended by other Facebook Dating users.
- Enhanced privacy options that allows users to control who sees their profile.
The new feature was first announced by Facebook in May 2018, at a 2-day conference in San Jose, California.