(Photo by Bailey Parker/Instagram)

Bell Media has done away with the old and brought in a new name and cast to refresh their radio game in Victoria.

After letting go of their morning show hosts Paul Allen and Heather Palak, the company has rebranded 107.3 Kool FM to its new name: 107.3 Virgin Radio.

This new station joins its counterparts with the same name in other cities across Canada, like Vancouver, Calgary, Toronto, Halifax, and Montreal.

Here’s the announcement introducing the new station:

The hosts

Virgin Radio Victoria features a new morning show from 5:30 a.m. – 10 a.m., hosted by former Kool FM employee Brittany King, and Chris Palliser from 94.5 Virgin Radio in Vancouver.

“I’m super excited to be part of 107.3 Virgin Radio and am honored to wake up with my hometown,” said co-host Brittany King in a release.

“Chris and I actually worked together 14 years ago in Fort McMurray, Alta., so this is an exciting reunion. We’re going to have lots of fun…and also lots of coffee. He says he’s a tea guy, though. We’ll see…”

This will be followed by a mid-day show hosted by former Kool FM personality Ceara K, from 10 a.m. – 2 p.m.

107.3 Virgin Radio has also hired Bailey Parker, former KiSS 103.1 FM afternoon show personality, to host their 2 p.m. – 6 p.m. program. “I’ve missed being a part of Victoria’s afternoons. Can’t wait to get back on air on Monday,” she told Victoria Buzz.

“107.3 Virgin Radio is a world class brand with a morning show tailored for Victoria -Brittany and Chris grew up here and have strong family ties in the community,” said Program Director Chris Donnelly in a press release.

“We also have the most non-stop hit music all day, and some amazing contests and prizes we can’t wait to share. I know Greater Victoria is going to love 107.3 Virgin Radio!”