A Vancouver-based entertainment and hospitality company has acquired both Atomique Productions and Capital Ballroom in one fell swoop.
The MRG Group announced today that Victoria event production business, Atomique Productions, will be joining the parent company.
- Rifflandia music festival will not be returning to Victoria in 2019
- Rock the Shores will not be returning in 2019
- Sugar Nightclub rebrands as Capital Ballroom
Founded in 1999, Atomique has produced over 150 concerts every year on Vancouver Island, including annual festivals like Rifflandia and Rock the Shores.
“We are excited to work with The MRG Group to continue to bring world class concerts and events to Victoria and Vancouver Island,” said Atomique’s co-founder, Nick Blasko in a statement.
According to the company’s statement, this acquisition signals the return of Rifflandia and Rock the Shores music festivals in 2020, after both were cancelled this year.
In addition to adding Atomique to their list of companies, the MRG Group will also be running Yates Street nightclub Capital Ballroom, formerly known as Sugar.
“We are proud of the work we’ve done over the past three years to create Victoria’s best live music venue, and we look forward to seeing The MRG Group continue this legacy as our city grows” said Dylan Willows, President and Director of The Capital Ballroom.
The 575 capacity club will be the Group’s first owned venue on Vancouver Island.