Calling all 90s kids!
After years of on-again off-again production, the popular 90s cereal brand, Trix, is returning to Canadian shelves permanently.
First launched in 1994, Trix established itself in 90s pop culture for its fruity flavours,iconic rabbit mascot, and their catchy slogan ‘Silly rabbit, Trix are for kids!’
After a decade of sugary glory, the cereal was discontinued in 2005, except for a few runs of limited-time production with the most recent run occurring in 2016.
“Over the years, Trix has had a dedicated following with fans longing for their favourite cereal to return to their bowls. We heard them and are excited to bring back the iconic fruity shapes to add some joy to their breakfast,” said Fawad Farrukh, Associate Marketing Director for General Mills Cereal Canada in a statement.
“People loved Trix cereal in the ‘90s, and today we’re delighted to not only bring it back to them, but also introduce it to a whole new generation of Canadians.”
While no exact return date was given by General Mills, the cereal giant said that Canadians can expect to see the nostalgic breakfast item on the shelves of all major retailers by the end of summer 2019.
Check out a commercial of the cereal from 1996 below: