Thursday, June 13, 2024

Here’s why your business should be a part of Festival of Trees this year


We can’t wait for the holiday season to get here, and here’s just one reason – beautifully decorated Christmas trees!

The BC Children’s Hospital Foundation is bringing the annual Festival of Trees to Victoria once more in November – this local tradition is the unofficial kick-off to the holiday season and is going into its 28th year in less than two short months.

All proceeds support the BC Children’s Hospital and the most urgent needs of children in BC today through continued investment in research, education, advanced technology and care.

Last year, the foundation raised over $186,000 through this event with over 80 local businesses and organizations participating.

This year, your company could be one of the proud businesses involved with this amazing tradition! If you own or work with a local firm, we have 7 good reasons why you should get involved with this festival:

Brand recognition

Your business will gain recognition by partnering with the most recognized brand in British Columbia (BC Children’s Hospital Foundation) and sponsoring a popular and widely-covered event.

Exciting team-building activity

Imagine your team coming together and decorating a tree all while benefiting the sickest kids in BC; this is the type of team building activities that keeps employees connected to their employers!

The love of the people

Over 650,000 shoppers walk through the halls of the Bay Centre in downtown Victoria during the busy holiday shopping season – that’s a lot of eyes on your brand witnessing your company giving back to the community.

Supporting a great cause

On average, 3,300 children from Vancouver Island get admitted to BC Children’s Hospital each year – that’s almost nine per day right from our own backyard. All of your hard work will contribute to this great cause and support local children suffering from illnesses during the holiday season and beyond.

More media coverage for you

Last year, this festival got over 4 million media impressions. If you’re looking to promote your business, the Festival of Trees will give you some sweet brand recognition on a huge silver platter.

Deck the Halls Ball

New this year, the Deck the Halls Ball (tree-decorating night) is being produced by local award winning event planners, Brink Events. This promises to be a great event experience including a bar, entertainment, photo booth and complimentary food from Earls Kitchen + Bar. Plus, they have all brand new trees with pre-lit LED lighting – all you have to do is bring your decorations!

Spreading the joy

Your business can help spread joy on during the holiday season by showcasing your community spirit during this local holiday tradition.

It’s affordable

Your business can get all this and up to 6 weeks of specialized branding at the Bay Centre for as little as $1,000 – a great value for a marketing campaign your company or organization can participate in during the holiday season!

If you’re interested in being involved with this festive event, you can contact Shaun Cerisano through email at or by phone at 250-380-1528.

Branded Content
Read here about Content Funding at Victoria Buzz.

Read more

Latest Stories