(WestJet/YouTube)

The annual WestJet Christmas video has just been released, and it features a wholesome new theme.

This year’s traditional video opens with individual families in Toronto entering a house-sized blue Santa hat – sporting WestJet colours – where they were greeted by a holographic blue Santa and his counterpart, Ebeniza Scrooge.

See also: WestJet to be sold for $5 billion to Toronto-based company

Each family is then presented with a huge Christmas gift – like a $2,500 WestJet gift card or a beach vacation or a trip to Rome – and then given the choice of whether to keep it, or donate it to the families at the Ronald McDonald House.

The Ronald McDonald House is a non-profit organization that provides accommodation for families so they can be close to their seriously ill children while they are undergoing treatment.

“The conversation around giving and receiving is a powerful one and this year’s video finds inspiration in both sides of the story,” said Richard Bartrem, WestJet Vice-President Marketing Communications.

“The authentic reactions and emotions made possible through these acts make this year’s Christmas Miracle truly heartwarming.”

The video was filmed at a market in Toronto, and showcases some truly touching moments.

See for yourself:

https://www.youtube.com/watch?v=luP81w2iA7E&feature=youtu.be