If you spotted boom mics, film crews, and a celebrity of sorts on Sunday, you weren’t alone.
An orange and white cafe popped up right next to Trounce Alley on Government Street, an orange over the weekend, prompting many passersby to stop and observe the scene.
As it turns out, the cafe was a prop used during a commercial starring A&W guy, Allen Lulu, who was also seen in the area accompanied by a film crew.
Several onlookers got a chance to be interviewed for the commercial, while others tasted the chain’s new organic coffee.
This is not the first time the A&W crew has chosen Victoria as the backdrop for their commercials.
They created quite the buzz in 2017 during a three-day shoot at the University of Victoria, the Inner Harbour, and Clover Point.
This year’s commercial is expected to air on television next month.
Will you be in it?