(Victoria Royals' head coach Dan Price / Facebook)

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The Victoria Royals have announced a promotion of one the key components in their organization — current bench boss Dan Price has been promoted to the role of General Manager and Head Coach.

Price is the team’s third General Manager, and takes the role after former GM Cam Hope parted ways with the Royals last month.

Royals’ Price originally hails from St. Albert, Alberta native and joined the Royals during the 2016-17 season as the team’s assistant coach.

He was then promoted to head coach prior to the 2017-18 campaign.

Since taking over the title of head coach, Price has led the team to a 105-81-12-6 regular season record.

The team has also qualified for the playoffs each season under Price’s reign.

“Dan has done an exceptional job since joining our organization in 2016,” GSL Group President and CEO Graham S. Lee said.

“He has an incredible passion and knowledge for the game which translates into creating an environment for those around him including players and all those connected with the Royals to achieve their highest potential.”

45-year-old Price has over a decade of experience working in the WHL, and started his career as a scout for the Regina Pats from 2003 to 2006, before he began coaching with the Chilliwack Bruins as an assistant coach for two seasons in 2006-08.

The Bruins promoted Price to associate coach in 2008-09, and also during that season, Price served as an assistant coach for Hockey Canada’s Team Pacific at the 2009 World Under-17 Hockey Challenge, which saw the team receive a silver medal.

Price also served as an assistant coach with the Tri-City Americans for two seasons from 2012-14.

Though this is the first general manager’s job in the WHL for Price, he previously held the titles of General Manager and Head Coach of the Junior A Drumheller Dragons in the Alberta Junior Hockey League, and of Manager of Athletic Recruitment with U Sports’ University of Toronto Varsity Blues Men’s Hockey Team.

“I’m very grateful to Graham for this opportunity and responsibility,” General Manager and Head Coach Dan Price said.

“As a team, we’ll do our very best to carry on the great tradition that this organization has built over the years, and to continue to provide our city, region and fans with a world class hockey experience and a team they can be proud of on and off the ice.”