(Photo by https://www.earthfoodandfire.com)

Buzzfeed Canada is not the first Twitter user to plead for an edit button, and they won’t be the last.

The media company set off a minor tizzy when they tweeted a video on Wednesday for four ways to make “Canadian Chocolate Bars (Nanaimo Bars).”

Several users jumped into the replies on the tweet, pointing out that few people, if anyone, ever refers to Nanaimo bars as “Canadian chocolate bars.”

“It’s like calling an apple pie ‘the American fruit pizza with two crusts that has grown on a tree once” said one user.

“What? This is culinary misappropriation!” said another.

“A Nanaimo Bar is a Nanaimo Bar. We wouldn’t call Poutine, chips and gravy (even though it is). Let’s respect the Nanaimo Bar and the chocolatey goodness of it’s birthplace.”


And if that wasn’t enough to embarrass Buzzfeed Canada, the Premier of BC got in on the ribbing too.

“‘Canadian Chocolate Bars’??” John Horgan tweeted. “C’mon man.”

Just under two hours after the fiasco began, Buzzfeed Canada issued a mea culpa, tweeting their apologies to all offended Canadians.

“[Our] friends in LA made this video and named it Canadian Chocolate Bars,” they said.

“I’m sorry to all the Canadians we’ve offended with this video. It was never our intention. – Sincerely, a real Canadian.”