(Big Wheel Burger/Facebook)

A local burger joint is taking up a philanthropic cause by donating a portion of sales from each burger they sell for one day this month.

Patrons at all four locations of Big Wheel Burger on Vancouver Island can order up a dish to fill their stomachs and their souls on September 8, commemorated annually as International Literacy Day.

In celebration of the occasion, $2 from each burger sold by Big Wheel Burger plus an additional $1 from the Big Wheel Foundation will go towards children’s literacy in the Capital Regional District (CRD) on that day.

The project is being undertaken in partnership with United Way of Greater Victoria, with the goal to raise $5,000 to fund 40 children’s home-based imagination libraries.

“We’re really excited about this initiative,” said Calen McNeil, Founder of Big Wheel Burger Inc. in a statement. “We’ve been wanting to partner with United Way for some time now and we couldn’t think of a better cause then to raise money for children’s literacy.”

Any burger on the menu at all four Big Wheel Burger locations is up for grabs as part of this campaign. Those who wish to stay in can still take part by ordering take-out on DoorDash.

The initiative is a part of United Way’s campaign asking individuals and businesses to show their local love by giving back. The objective is to help families in need by increasing children’s literacy in the CRD through an investment in childhood reading programs.

“Now more than ever we need collaboration, along with innovators united in our passion to transform lives,” said Mark Breslauer, CEO of United Way Greater Victoria.

“That’s why we are very pleased to be partnering with Big Wheel Burger, a community leader so committed to spreading local love in the community.”

Burger a Day for United Way

  • When: September 8, 2020
  • Where: Any of Big Wheel Burgers four locations — 172 Wilson St, Victoria; 341 Cook St, Victoria; 703-771 Vernon Ave, Saanich; 601 Bruce Ave, Nanaimo — or by delivery via DoorDash.

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