Friday, March 29, 2024

Victoria-based Very Good Butchers teams up with Island celebrity Pamela Anderson on animal rights

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Victoria-based Very Good Butchers announced Thursday they will be partnering with the Pamela Anderson Foundation throughout October in support of animal rights and plant-based diets.

The Very Good Food Butchers, a manufacturer and distributor of plant-based meat products, says they will be donating a portion of their sales in October to the Pamela Anderson Foundation.

Island-born actress and model Pamela Anderson is a longtime supporter of animal and environmental rights and says the partnership will support her Foundation’s efforts.

“It is a thrill to have my Foundation associated with a butcher: a 21st-century butcher who uses technology to create plant foods that help animals, human health, and our planet,” Anderson said in a statement.

The partnership will be run through a promo code on the Very Good Butchers website and through the sale of specially marked packages in retail stores.

Customers can contribute by using the discount code “Pamela” on online orders for a 10 per cent discount. 25 per cent of proceeds from sales using the discount code will be donated to the Foundation.

10 per cent of proceeds from in-person purchases of specially marked packages will also be donated to the Foundation.

Products and information for the Very Good Butchers can be found on the company website.

Tim Ford
Tim Ford
Digital staff writer with Victoria Buzz

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