(Merchant Quarters General Store)

On the first day of Christmas, my true love gave to me..

..so many prizes from Merchant Quarters General Store they barely fit under the tree!

Merchant Quarters General Store has been transformed into a Christmas wonderland, and this holiday season, they’re offering big brands mixed with local artisan products.

Tucked among these products you will discover hand-made ornaments, puzzles, candles, charcuterie boards and thousands of other gift giving ideas.

You’ll find 176 Brands in store for all of your holiday shopping needs, including Tofino Towel, Herschel, Birkenstock, Salt Spring Kitchen, Swallow Jewelry, Free People, Scotch&Soda, Hydroflask, Ray-Ban, OluKai, tentree and Matt & Nat.

Located on the bustling corner of Government Street, Merchant Quarters is a modern version of the classic general store, and is home to Victoria’s newest iconic Christmas display.

Their windows are a must-see this holiday season, framed by two life-sized colourful Nutcrackers, and will take you back to Christmas traditions of the past. Family pajamas, Christmas trees, holiday puzzles and even a retro Christmas train fill the display.

To celebrate the return of the holiday season, we’ve partnered with Merchant Quarters General Store to hold an incredible 12 days of Christmas giveaway!

Starting November 12th, we’ll be choosing a winner each day for the prizes below – the value of the prizes is over $2000!

Here’s what you could win:

On the 1st day of Christmas (November 12th) – REDBACK Boots ($220 value)
(Redback Australian Boots)
On the 2nd day of Christmas (November 13th) – Elate Gift Pack ($135 value)
(Elate Cosmetic Gift Pack)
On the 3rd day of Christmas (November 14th) – $400 Tofino Towel Shopping Spree
(Tofino Towel)
On the 4th day of Christmas (November 15th) – $150 Free People gift card
($150 Free People gift card)
On the 5th day of Christmas (November 16th) – Pixie Mood Handbag ($100 value)
(Pixie Mood Hand-bag)
On the 6th day of Christmas (November 17th) – Charcuterie Board ($150 value)
(Blackened Charcuterie Board)
On the 7th day of Christmas (November 18th) – Ilse Jacobsen Shoes ($100 value)
(Ilse Jacobsen Tulip Shoes)
On the 8th of Christmas (November 19th) – High-end Polarized Sunglasses ($150 value)
(Smith Sunglasses Polarized)
On the 9th day of Christmas (November 20th) – $150 tentree Gift Pack
($150 tentree Gift Pack)
On the 10th day of Christmas (November 21st) – Herschel Backpack ($100 value)
(Herschel Backpack)
On the 11th day of Christmas (November 22nd) – $150 Matt & Nat Gift Card
($150 Matt & Nat Gift Card)
On the 12th day of Christmas (November 23rd) – Birkenstock Shearling Shoes ($215 value)
(Birkenstock Boston Black Shearling Shoes)


We will be drawing one winner for each prize per day, from November 12th to November 23rd. To enter, complete one or more of the following:

  1. FOLLOW Merchant Quarters on Instagram and comment below telling us once you have. (1 entry)
  2. LIKE this post on Instagram and comment below telling us once you have. (1 entry)
  3. TAG a friend and COMMENT on the Instagram post telling us which prize you’d like to win! (1 entry for every comment)⁠
  4. COMMENT below (make sure to register!) which prizes you’d like to win! (1 entry)⠀⁠⠀

Contest Guidelines

Merchant Quarters General Store

  • When: Store hours are 10 a.m. to 9 p.m., 7 days a week.
  • Where: 801 Government Street, right on the corner facing the Empress

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