(Kraft Dinner / Instagram)

The cheesiest time of the year is about to get a little bit cheesier – and candy-flavoured, apparently.

Kraft Dinner has announced a new hue to their traditional mac and cheese, an iconic pink, just in time for Valentine’s Day.

The limited edition pink pasta will also come with a unique candy-taste, according to a release from Kraft Heinz, the creators of the concoction.

“Made with the iconic cheesy taste Canadians know and love, exclusive pink Candy KD features hints of sweet, sweet candy,” says the press release.

Sure to wow your sweetheart this Valentine’s Day, the exclusive pasta dish won’t be on shelves in stores, but you will have a chance to win a box for yourself (and your lover) to try.

Here’s the catch – you can sweet talk KD into giving you a free box with your best pick-up lines or confessing your love in a poem on social media from January 27th until February 14th.

Lucky recipients will receive a kit in a candy-styled box in the shape of a giant Conversation Heart. The box will include KD Original, a Candy KD Boost Pack, and a fork, of course.

Check out KD’s post below to snag one for yourself:

Kraft Dinner also says that if the pinky and cheesy KD becomes a fan favourite, it might turn into more than just a temporary fling and they’ll make it permanent.

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