Up to 300 of Canada’s most well-known coffee shops are on the proverbial chopping block, according to a recent announcement from Starbucks.
In a statement on Tuesday, the Seattle-based coffee chain released that they would be fast-tracking their five-year “transformation strategy”, which was originally announced in 2020 as a response to changes in customer preference amid the COVID-19 pandemic.
The coffeehouse says some of its locations closed last fall, and they expect to complete their list of planned store closures by the end of March 2021.
The restructuring portion of Starbucks’ new strategy will include adding new drive-thru locations, as well as the expansion of delivery services. They also are looking to add a pilot of curbside pick-up only coffee shops.
Toronto was the first Canadian Starbucks to try out the new pick-up only locations, even prior to the start of the pandemic. This shop measured only 93 square metres or 1,000 square feet, and launched in Toronto’s popular financial district last January.
Back in June, the coffee chain planned to close only 200 stores and over the course of two years. A list of which stores will be closing across Canada has not been provided by Starbucks as of yet.