We’ve all been there – you’re cruising the grocery aisles in search of the perfect pint, eyes peeled for whatever might tickle your fancy that evening while you binge-watch Grey’s Anatomy for a third time.
Eyes on the prize, you settle on your fav flavour, only to see the word’s ‘frozen dessert’ scrawled across the bottom of the tub.
Wait, what? I thought we were looking for ice cream.
Enter Betterwith – real ice cream with only a handful of ingredients, and none of the bad-for-you extras.
With an emphasis on full-fat cream, no gums, no preservatives, and no fillers, you’re only getting the good stuff – and even better? Betterwith makes their ice cream with the lowest possible sugar compared to other ice cream brands.
What’s NOT inside Betterwith Ice Cream:
- Canola Oil
- Soy Oils
- Potassium Sorbate
- Sodium Citrate
- Propylene Glycol Monostearate
- Artificial Flavours
- Artificial Colours
- Modified Corn Starch
- Carob Bean Gum
- Locust Bean Gum
- Sodium Benzoate
- Cellulose Gum
- Modified Milk Ingredients
- Mono and Diglycerides
- Modified Palm Oil
How Betterwith was born:
Before ice cream, Lori Joyce’s entrepreneurial journey was all about a different dessert.
In 2002, the Betterwith CEO opened Cupcakes, the first ever cupcakes-only bakery, which she co-founded.
In less than 10 years, they franchised Cupcakes across Canada and even co-starred in their very own hit reality TV Show called ‘The Cupcake Girls’.
After 3 full seasons, 45 episodes, and a Gemini-Award for ‘Best New Reality Show’, Lori needed a break..
Until one day, Lori questioned while grocery shopping, “What is frozen dessert, and more importantly why is it not ice cream?”
That day in the freezer aisle, she saw an opportunity to make a better ice cream. An ice cream without tons of sugar, or any gums or preservatives. The rest is history.
Let’s talk about flavour, baby
Betterwith’s full delicious lineup includes Cream, Strawberry, Chocolate, Vanilla, Coffee and Caramel.
Where to buy: Check out the full list of where you can buy Betterwith here