Bubby Rose's
(photo via Bubby Rose's Instagram)

A local bakery chain is planning to open a fifth location, this time in Victoria’s Quadra Village, in the coming months.

Bubby Rose’s Bakery & Cafe, which has been owned by Darioush Diba since 2014, currently operates in James Bay, Cook Street Village, Downtown and just off Cook and Fort Street.

Diba says the new location at 2571 Quadra Street is being opened partly out of necessity, with business being impacted by the COVID-19 pandemic.

“We lost a big part of our wholesale business,” the bakery owner told Victoria Buzz.

“We delivered to 11 to 15 different places. Some of them are closed forever. Some are closed for now.”

With the loss of that business, Bubby Rose’s is planning to bring their baked goods directly to customers in Quadra Village.

Diba says his staff has been very loyal through the difficult time in business, pulling extra hours, and he has not laid anyone off. With the new location, he has already staffed up in anticipation of an opening in the next few months.

“It depends on electricians, suppliers…it will be totally renovated,” Diba said. “All the equipment will be new.”

The building is a property that is also owned by Diba. In the past, he has leased it out, but with the pandemic, finding a stable business to rent to has been difficult.

That also contributed to his decision to open a new location for his own operation.

The bakery owner says that he thinks there is plenty of business to go around in Quadra Village, and he believes a new Bubby Rose’s will enhance the neighbourhood.

“I think something like this is missing in the area,” Diba said. “I think we are going to add to the community.”

The official announcement of the opening date will be made on Bubby Rose’s social media channels.

Subscribe to the Victoria Buzz newsletter to receive the latest news, events and more directly to your inbox. Every day.