(Photo by Ian Campbell/Google)

This Fall, you can support innovative technology in the fight against prostate cancer through a new fundraising campaign.  

According to the BC Cancer Foundation, over 6,000 Vancouver Island residents will be diagnosed with cancer this year. 

For men, prostate cancer is the most common cancer diagnosis they face. 

From September 8th to November 8th, you can donate toward advance life-saving diagnostic technology which can detect this cancer sooner, determine the precise location and reveal earlier if the cancer has spread.

The Future Cures Campaign aims to raise $500,000 toward PSMA-PET, the technology which does just that. 

The campaign is a collaboration between the BC Cancer Foundation and local grocers, such as 

49th Parallel Grocery, Country Grocer, Fairway Markets, Quality Foods, Thrifty Foods and Tru Value Foods.

Until November 8th, Thrifty Foods will be matching donations up to $125,000

Donations can be made online here

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