Goodbye Canadian tuxedo, hello yoga pants!
Lululemon will now outfit Canadian athletes at the next four Olympics.
The deal, announced on Thursday, confirmed Lululemon would be the exclusive supplier of Olympic-branded athletic apparel for the Canadian Olympic Committee and the Canadian Paralympic Committee.
Inspire, unite and transform the world together through sport. 🤝
— Team Canada (@TeamCanada) September 23, 2021
The Vancouver-based athletic wear company will outfit Canadian athletes at these next four Olympic games:
- The Winter Games in Beijing in 2022
- The Summer Games in Paris in 2024
- The Winter Games in Milan in 2026
- The Summer Games set for Los Angeles in 2028
From athletes to support staff, to coaches and trainers, every member of Team Canada will be fit in the popular BC-based company’s athletic wear.
“Supporting these incredible athletes as they prepare to compete on the world’s largest sporting stage is a privilege,” Lululemon CEO Calvin McDonald said in a news release.
“Through this partnership, all of us at Lululemon are honoured to play our part to inspire, unite and transform the world through sport.”
Lululemon takes the contract from the Hudson’s Bay Co. who has outfitted Team Canada since 2006.
At Beijing 2020, Hudson’s Bay Co. unveiled a ‘Canadian Tuxedo’ which was heavily criticized, and at the 2018 Winter Olympics a stereotypical lumberjack red and black flannel was the outfit for Canadian athletes.
Lululemon has yet to announce any designs, but have revealed teasers and a legacy bag in support of the Canadian Olympic Foundation and Paralympic Foundation of Canada.