(Photo by Clickhead)

We can’t wait for the holiday season to get here, and for one reason; beautifully
decorated Christmas trees!

The BC Children’s Hospital Foundation is bringing the 30th annual Festival of Trees to the Bay Centre in Victoria again in November. This local tradition is the unofficial kick-off
to the holiday season in the Capital Region.

This year, your company could be one of the proud businesses involved with this
amazing tradition! If you own or work with a local business or organization, we have 9
good reasons why you should get involved with Festival of Trees.

2021 is about community spirit

As we continue to be in challenging times globally, consumers are looking more and
more to spend their dollars with companies and organizations that care about the
community. Show the community your spirit by participating in an event raising funds for
the only hospital in BC dedicated exclusively to caring for sick and injured children.

Brand recognition

Your business will gain valuable brand recognition by partnering with the most
recognized brand in all of British Columbia*.

*Based on a 2016 survey by Insights West

Engage with your customers and employees

Each sponsor will receive a complimentary engagement toolkit designed to help you
utilize your participation in the Festival of Trees to engage with your customers and

Exciting team-building activity

Your team will have the opportunity to come together, share in the holiday spirit,
brainstorm a theme and decorate a tree, all while collaborating to support sick kids in

Local impact

On average over 3,600 kids from Vancouver Island are admitted to BC Children’s
Hospital every year. That’s nearly 10 kids every single day on Vancouver Island who
are told they have a condition that can only be treated at BC Children’s Hospital.

Local media coverage

Each year the Festival of Trees partners with some of the top media outlets in Victoria,
including; Victoria Buzz, Ocean 98.5, CHEK TV, Used.ca and the Times Colonist. The
sponsorship level you choose, and the amounts of funds you are able to raise, will
determine how much recognition and coverage you receive.

COVID Safety Plan

Just like last year, Festival of Trees organizers will work with the Bay Centre to ensure
all guidelines set out by the Provincial Health Order are met. Our goal is to ensure
Festival of Trees is able to operate safely inside the Bay Centre providing our sponsors
and guests with the best experience possible.

Support Mental Health

Evidence is emerging that practicing mindfulness helps youth increase resiliency and
helps them better cope with chronic illness, pain, psychological distress and other
health challenges. New for 2021, all funds raised through Festival of Trees will support
mental health programs offered through BC Children’s Hospital, and the Centre for

It’s affordable

Your business can get all of this, including six weeks of specialized branding at the Bay
Centre, for as little as $1,000 with all proceeds benefiting BC Children’s Hospital

If you’re interested in being involved with this festive event, you can contact Shaun
Cerisano through email at scerisano@bcchf.ca or by phone at 250-380-1528. You can
also see the sponsorship package and register online by visiting www.bcchf.ca/fotyyj

30th annual Festival of Trees

  • When: November 18th – January 4th, regular shopping hours
  • Where: The Bay Centre, 1150 Douglas Street
  • Admission: Free – vote by donation!

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