One of Canada’s most popular exports is teaming up with Canada’s most identifiable brands.
Justin Bieber is helping bring three fresh flavours of Timbits in what both him and Tim Hortons are calling Timbiebs.
The pride of London, Ontario, teased the collaboration two days ago in an Instagram post and had fans wondering what was going on.
Now he’s helping bring three Timbiebs flavours – Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle – to stores across North America.
Timbiebs will launch with accompanying merch in participating Canadian and American Tim Hortons restaurants on November 29th.
Details surrounding the merch is coming soon.
For the Tim Hortons collaboration, Bieber worked with Chef Tallis Voakes, Tim Hortons Director of Culinary Innovation to come up with different flavour combinations that his fans could truly enjoy.
“What’s amazing about working with Justin is he has an authentic, lifelong relationship with Tims and he was so invested in working on Timbiebs and our future plans together,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons
“He knows exactly what our guests already love about the Tims brand and he’s helping us deliver new menu innovations that we know they’re going to love. We’re really looking forward to what’s next.”