Hero Sandwich Bar is the enigma of the city’s culinary scene.
Hero sandwiches are a side hustle that came to fruition via one government worker’s passion for sandwiches. They became known as Victoria’s best meal between bread after just three sold-out pop-ups.
At her last pop-up on November 28th, Julie, Hero’s self proclaimed “Sandwich Mommy,” sold out of 252 Hero sandwiches in less than 10 minutes.
She was initially planning on having her fourth pop-up in December but after an exhaustive third endeavor, decided to wait until the new year for another sandwich pop-up.
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Hands off my Hero: This specialty sandwich shop has been leaving Victorians wanting more
Julie decided that in the stead of her now expected monthly pop-ups, she’d do something for the community.
On Monday, December 12th, Julie will be in the Standard Pizza space, just off Pandora Avenue on Cook Street, collecting donations for Victoria Community Fridge.
In addition to collecting donations and giving out delicious cookies for people and their dogs to those who drop off food, she’ll be going all out to donate a ‘VIP access code’ to get first dibs on a Hero sandwich next time she does a pop-up in the new year.
Given that her last three pop-ups have all been sell-out affairs, this may likely be the only way people will be able to get a sandwich at Hero’s January pop-up.
“People can come with food donations or monetary donations,” Julie told Victoria Buzz.
“Anyone that drops off a donation will get an advanced, VIP pre-order link for the next pop-up.”
“So technically, there may not even be a ‘public’ pop-up in January if enough people donate,” said Julie.
Julie has also confirmed that she will also be live auctioning off eight of the “fat-stacked” sandwiches that Victoria has been salivating over since September.
She’ll surely be auctioning the sandwiches off to a room full of drooling, hungry Victorians at 5:15 p.m., 6:15 p.m., 7:15 p.m. and 8:15 p.m. on Monday night.
All proceeds of the sandwich auction will go to WIN (Women In Need) and Victoria Pride Society.
Hero For the Holidays
- Where: Standard Pizza, 1515 Cook Street
- When: Monday, December 12th, 4 p.m. to 8:30 p.m.
- What to bring: Money or non-perishable food items.
