Today, May 1st, officially marks the beginning of Tim Hortons’ Smile Cookie campaign with funds raised all going to an amazing local cause.
All proceeds of Greater Victoria’s 23 Tim Hortons’ locations go towards the Children’s Health Foundation’s Jeneece Place.
Jeneece Place is located on the grounds of the Victoria General Hospital and provides a home away from home for families and children who need medical care on Vancouver Island.
The facility was launched by Jeneece Edroff, who envisioned a place for stressed out families of sick children to go to in order to feel some semblance of normalcy during a turbulent time.
The facility holds 10 bedrooms, a kitchen, dining room, living room and play rooms for the children along with a spacious backyard so everyone can enjoy the outdoors.
Over 2,700 families have benefitted since 2012 during what could be the most difficult time of their lives.
“We are immensely grateful to participating Tim Hortons franchisees across Greater Victoria for their decade of support,” declared Foundation CEO Veronica Carroll.
“The annual Tim Hortons Smile Cookie campaigns have raised an amazing $362,585 to support access to health care for island kids and help us keep families close when children are in the hospital.”
“That’s definitely something to smile about,” she added.
Last year, Tim Hortons Smile Week generated $73,922 for Jeneece Place and organizers are aiming to surpass that number with this year’s drive.
The campaign runs through the week until May 7th, and foundation staff and volunteers will be hanging out at some of the participating Tim Hortons everyday to provide some information about Jeneece Place, and thank those who buy Smile Cookies.
Cookies can be ordered online at any of the 23 locations in Greater Victoria.