Saturday, June 22, 2024

Swoop, there it is: WestJet announces the end of their ultra-low-cost carrier Swoop

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Swoop, there it is!

WestJet has announced the end of its subsidiary, Swoop — a low-cost carrier that began offering flights in June of 2018.

This decision came after a second collective bargaining agreement between WestJet and the Air Line Pilots Association (ALPA) — representing nearly 70,000 pilots worldwide — negotiated the eventual integration of Swoop into WestJet’s main line.

“We continue our strategy toward providing reliable, affordable travel across the WestJet Group,” said Alexis von Hoensbroech, WestJet Group, Chief Executive Officer.

According to the document, this will include applying experiences and learnings from Swoop’s business model into WestJet’s overall strategy in terms of reliable and affordable flights, as well as quality of life for staff.

Additionally, in order to avoid inconvenience and traveler impact, Swoop will still operate until the end of its published schedule on October 28th. 

They will begin moving over Swoop employees and pilots upon completion of the remaining scheduled flights.

In the released document, the WestJet Group anticipates the additional staff and aircrafts added to their 180-plane fleet will add to the overall customer experience and provide more affordable travel for everyone.

“This integration will enhance our ability to serve a broader spectrum of guests…[and will] provide certainty and career opportunities across our organization for years to come.”

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