(Image / Tim Hortons)

Tim Hortons lovers will now have double the reason to pick up a steaming hot double double for their morning commutes.

The coffee and donut giant has finally launched a rewards program across Canada, giving customers one free any-sized coffee, tea, or baked goods (except for Timbits and bagels) after every seventh visit.

There are three ways to hop on the Tim’s Rewards program:

  • Visit any Tim Hortons in Canada to pick up a reusable loyalty card.
  • Download Tims Rewards to your digital wallet on your iPhone or Android device and use it the same way as you would use a reusable loyalty card.
  • Download the updated Tim Hortons mobile app, which allows you to track your status, scan for rewards and order directly through the app where you can earn visits and redeem rewards.

“Tim Hortons has some of the most loyal guests in Canada and Tim’s Rewards allows us to say thank you,” said Alex Macedo, President of Tim Hortons in a release.

“We heard from our guests that a new rewards program had to be easy to use and redeem, that’s why we offer both a reusable card and a digital friendly app.”

You can register your card online here or through the Tim Hortons app and both will let you keep track of your visit count and balance.

Plus, for a limited time only, customers will receive a free reward following their first purchase after they have registered.