Five local grocery stores have partnered with the Victoria Foundation to launch the Island Food Caring campaign, donating a total of $32,112 help feed the region.
The campaign began February 27th and ran through to March 22nd, and while the local and global demands changed considerably due to the COVID-19 pandemic, Victorians were still able to rise above and support Island Food Caring when it was needed the most.
All money will go to support the Food Rescue Project, an initiative of the Mustard Seed and the Food Share Network, that recovers and redistributes healthy, fresh food to food insecure communities in the region.
The five participating grocery stores include Country Grocer, Fairway Market, Red Barn Market, The Root Cellar and Thrifty Foods.
“Our team feels incredibly honoured to be working with other local grocers on the Island Food Caring campaign,“ said Russ Benwell, owner/operator of Red Barn Markets.
“We have a passion for providing our customers with the freshest local products and we are proud to be part of a network that ensures all members of our community have access to healthy food. Particularly during the uncertain times we are currently living in – fresh food for all is more important than ever.”
The community was able to donate at sales registers within the participating stores, or via the program’s website.
Funds raised went to the Victoria Foundation and were distributed to the Mustard Seed and Food Share Network, who are participating in the Food Rescue Project.
Donations can still be made online.