A fundraiser created by Hillside Shopping Centre is donating money to fund the purchase of food for those facing food insecurity amid COVID-19.
Through their campaign, called ‘Show Us Your Heart’, Hillside Shopping Centre has been donating $5 to the Mustard Street Food Bank for every photo of a ‘heart in the window’ or a ‘decorated heart’ submitted by people.
Heart photos can be submitted to their online gallery at hillsidecentre.com/hillsideheartproject/.
Donations to the food bank will be made up to an amount of $2,500, but the shopping centre hopes to have hundreds of photo submissions nevertheless.
“The local community has expressed their appreciation for our healthcare and frontline workers battling the coronavirus (COVID-19) by displaying hearts in their windows, on their front yards, and in vehicle windows,” reads a statement from the company.
“Local businesses have also responded by lighting up their buildings in the shape of a heart or hanging lit hearts in their windows.”
Hillside Shopping Centre, managed by BentallGreenOak (Canada) LP, is now working to match these moving gestures to meaningful action through their donations.
Their photo gallery, which can be viewed on the website, effectively creates a tapestry of appreciation for front line workers while also carrying the knowledge that those hearts contributed to food for the hungry in Victoria.
